Skincare and Beauty Trends We Want to Keep for 2024

As we close out 2023, it’s the perfect time to take a moment to reflect on the beauty trends we loved this year. There was a shift towards more conscious skincare and embracing more natural hairstyling, and here at Renew, we loved to see it. In a myriad of ever-changing trends and styles, we believe there are some that we should carry into the new year. Here are the noteworthy trends that made a lasting impression:

Using skincare as makeup:

Our absolute favorite trend of 2023 is the concept of skincare as makeup. This trend emphasizes the importance of a healthy, radiant complexion, and less on covering up imperfections. Since our team at Renew believes beautiful skin is the foundation of every great look, we are on board for this. Another of the key advantages of this trend is its inclusivity. Skincare as makeup caters to a diverse range of skin types and tones, offering products that address specific concerns while celebrating individuality. Whether you’re aiming for a dewy finish or a matte look, there’s a skincare-infused makeup product tailored to meet your unique needs. Brands are now focusing on formulations that nourish and protect the skin, and this shift towards a holistic approach to beauty is something we applaud.

Framing your face with curtain bangs:

Lots of celebs were sporting the trendy curtain bang this year, and this trend will only continue to grow. It’s a style that looks beautiful on lots of different face shapes, and is relatively low-maintenance. It also lends itself well to the blowout styles (a’ la Dyson Airwrap!), and can be styled with rollers or a curling iron as well. Whether you’re opting for a laid-back, casual vibe or aiming for a more polished and refined appearance, these bangs effortlessly elevate your style. The cascading layers blend seamlessly into various hair lengths and textures, making them a go-to choice for those seeking a chic and adaptable aesthetic. Curtain bangs epitomize the fusion of timeless charm and contemporary versatility, making them a hairstyle trend that can walk right into 2024.

Heatless hairstyling:

TikTok brought us the rise of the heatless curler trend,which trend opened the door to an overall embracing of more natural styling. Heatless styling has gained popularity for several compelling reasons. Firstly, the emphasis on less damage is a game-changer. By styling your hair without heat, you preserve its health and integrity, avoiding the often detrimental consequences of excessive heat, like breakage. Moreover, heatless curls offer a more convenient styling option. Unlike hot tools that require time to heat up and can be challenging for those less experienced, achieving heatless curls is a quick and accessible process, requiring minimal equipment or skills.

The trend also aligns with sustainability goals, as hot tools contribute to electricity consumption and product emissions. By opting for heatless curls, individuals can actively reduce their energy consumption and carbon footprint. The beauty of this trend lies in its versatility, as showcased by creative individuals on social media who have achieved stunning heatless curls using everyday items such as hair rollers, bathrobe, ties, leggings, and flexirods. This trend not only prioritizes hair health and convenience but also aligns with a more sustainable and eco-conscious approach to beauty.

Clean beauty products:

Now more than ever, consumers are actively seeking beauty products that are effective, free from harmful chemicals, and packaged with environmental sustainability in mind. This surge in demand for clean beauty extends across a spectrum of products, ranging from skincare essentials to makeup must-haves. The remarkable rise in popularity of clean beauty items underscores a collective commitment to both personal well-being and planetary health. By opting for products devoid of potentially harmful ingredients like parabens and fragrances, consumers make informed choices that prioritize their health while contributing to a broader environmental consciousness. As we navigate this era of clean beauty, it becomes clear that consumers are not merely seeking products but a lifestyle that aligns with their values, fostering a harmonious relationship between beauty and environmental responsibility. If you’re interested in products free from parabens and fragrance, consider looking into our EltaMD skincare line.

Using skin cycling to customize care:

One of the standout trends of 2023 is the concept of skin cycling. This strategy revolves around tailoring your skincare routine to align with your skin’s natural cycles, recognizing that it can fluctuate throughout the month. Embracing the dynamic nature of skin, this personalized and adaptive method ensures that your skin receives the specialized care it deserves. By acknowledging and responding to the changing requirements of your skin, skin cycling not only addresses specific concerns but also promotes an overall healthy and radiant complexion throughout the year. This trend reflects a departure from one-size-fits-all skincare routines, emphasizing a more intuitive and responsive approach to beauty. When individuals embrace these principles, they empower themselves with knowledge about the needs of their skin and become more attuned to what they need

Whether you’re eager to embrace these transformative trends for yourself or share the joy of glowing skin with a loved one, consider Renew for your new year goals. If you are looking towards 2024 with skincare goals in mind, we would love to partner with you to help you achieve the confidence and lasting beauty you deserve.


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